Problem/Solution Discovery

Problem/Solution Discovery

Customer Seat at the Table


Problem and solution discovery evolves the opportunity assessment by narrowing in on specific problems and potential solutions to test ideas and learn. This process is used to determine which solutions will move forward for development. The team working on this effort creates a hypothesis and defines measures to test against it to determine how well they understand the problem and whether the proposed solution meets the need.

Steps in the product discovery process include:

  • Analyzing the customer journey to identify which pain points to target
  • Sketching out potential ideas (comparing current and potential future state, other available solutions)
  • Selecting some ideas to prototype to receive feedback
  • Measuring the results against the hypothesis

Results from the product discovery process are used to develop the Product Plan, which typically includes the:

  • High Level Solution Description and Diagram
  • Business Case
  • Customer Value Roadmap

Problems We’re Trying to Solve

  • Moving forward with ideas that were never going to work (feedback comes at a high cost)
  • Product Plans are not well informed and do not result in the delivery of customer value

Desired Outcomes

  • Problem definition is clear and testable, measured by definitive and meaningful test results
  • Solutions are selected based on the results of the testing, including feedback from customers, measured by ROI
  • Plans for iterative development reflect the delivery of customer value over time, measured by customer satisfaction

Enabling Measurable Transformations!