Develop a deeper, more nuanced understanding of your customers and the products and services they're looking for. In this workshop we will leverage Discovery and Rapid Prototyping practices to get validated, high-impact solutions to market faster!

Schedule this Workshop
Workshop Duration

2 days

Facilitation Method


  • Explore evolving strategic segmentation and Customer Persona practices for increased insight
  • Leverage Empathy and Customer Journey Maps to deepen your understanding of customer needs and experiences
  • Develop a differentiated strategy per product and persona
  • Leverage Discovery and Experimentation practices to validate ideas
  • Utilize Rapid Prototyping to accelerate your delivery of validated, high impact solutions
Lean Product Health Radar and Customer Seat at the Table Areas of Focus

Day 1: 

  • An introduction to data-enabled Strategic Segmentation practices
  • A review of Customer Persona goals and development methods
  • A deep dive into Empathy and Customer Journey Maps
  • Development of targeted differentiation strategies per Product and Persona

Day 2: 

  • A deep dive into the Mobius Loop for structured Discovery and Validation efforts
  • An overview of Rapid Prototyping and Measurement methods
  • Approaches to accelerate your Discovery & Validation practices
  • Approaches to institutionalizing Discovery & Validation practices within your organization

Who Should Attend

  • Business and Technology Product Owners and Product Managers
  • Customer Insights / Market Research Team Members
  • User Experience (UX) Team Members
  • Strategic Planning Team Members
  • Innovation and Tech Leads