Develop a deeper, more nuanced understanding of your customers and the products and services they're looking for. In this workshop we will leverage Discovery and Rapid Prototyping practices to get validated, high-impact solutions to market faster!

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Workshop Duration

4 half days

Facilitation Method

On-site or Virtual Delivery Available

  • Explore evolving strategic segmentation and customer persona practices for increased insight
  • Leverage empathy and customer journey maps to deepen your understanding of customer needs and experiences
  • Develop a differentiated strategy per product and persona
  • Leverage discovery and experimentation practices to validate ideas
  • Utilize rapid prototyping to accelerate your delivery of validated, high impact solutions
Lean Product Health Radar and Customer Seat at the Table Areas of Focus

Day 1: 

  • An introduction to data-enabled strategic segmentation practices
  • A review of customer persona goals and development methods
  • A deep dive into empathy and customer journey maps
  • Development of targeted differentiation strategies per product and persona

Day 2: 

  • A deep dive into the mobius loop for structured discovery and validation efforts
  • An overview of rapid prototyping and measurement methods
  • Approaches to accelerate your discovery & validation practices
  • Approaches to institutionalizing discovery & validation practices within your organization

Who Should Attend

  • Business and Technology Product Owners and Product Managers
  • Customer Insights / Market Research Team Members
  • User Experience (UX) Team Members
  • Strategic Planning Team Members
  • Innovation and Tech Leads