- Explore evolving strategic segmentation and customer persona practices for increased insight
- Leverage empathy and customer journey maps to deepen your understanding of customer needs and experiences
- Develop a differentiated strategy per product and persona
- Leverage discovery and experimentation practices to validate ideas
- Utilize rapid prototyping to accelerate your delivery of validated, high impact solutions
Lean Product Health Radar and Customer Seat at the Table Areas of Focus
Day 1:
- An introduction to data-enabled strategic segmentation practices
- A review of customer persona goals and development methods
- A deep dive into empathy and customer journey maps
- Development of targeted differentiation strategies per product and persona
Day 2:
- A deep dive into the mobius loop for structured discovery and validation efforts
- An overview of rapid prototyping and measurement methods
- Approaches to accelerate your discovery & validation practices
- Approaches to institutionalizing discovery & validation practices within your organization
Who Should Attend
- Business and Technology Product Owners and Product Managers
- Customer Insights / Market Research Team Members
- User Experience (UX) Team Members
- Strategic Planning Team Members
- Innovation and Tech Leads