- Leverage the wealth of data available today to define more targeted and predictive segmentation strategies
- “View the World Through Your Customer’s Eyes” with Customer Personas, Empathy Maps, and Journey Maps
- Assess the “New, New”: explore emerging innovation and opportunities it presents to add additional value for your customers
- Dimension the market opportunity of potential new solutions
- Clearly define your target Strategic Position for high potential new products & services, as key inputs into your Discovery and Rapid Prototyping efforts
Day 1:
- Overview of quantitative Market Segmentation goals and methods
- An applied introduction to Customer Personas, Empathy Maps, and Journey Maps
- A review of innovation assessment and analysis methods
- Approaches to quantify the market potential of high potential new products and services
- An applied framework to analyze and define your target Strategic Positioning
Product Owners, Product Managers, Innovation Leads, Strategic Planning team members, Quantitative Market Research team members, Consumer Insights team members, Tech Leads, Scrum Masters, and Finance leads